Bearaby x Shake Shack

Comfort meets crinkle

We’ve partnered with fellow NY-rooted brand Shake Shack to bring their iconic Crinkle Cut fries to a new dimension with the Crinkle Cut Cuddler: a fry-shaped edition of our ultra-huggable body pillow.

This joyfully stylish pillow is made of all-natural, GOLS-certified organic Melofoam™ — because we believe that comfort food and comfort bedding are at their best when made with the best ingredients and materials!

The Crinkle Cut Cuddler

A Forever Fry

Gift your favorite fry thief a fry that lasts! With its adaptable shape and unique zigzag design, our fry-shaped pillow is just right for cuddling up for a night in with your favorite Shake Shack treats.

Satisfyingly Squashy

With its squashably supportive texture, the Crinkle Cut Cuddler cushions your joints, neck, and back to relieve pressure.

Delightfully Textured

Inspired by the deep golden color of perfectly crisp french fries, the Crinkle Cut Cuddler’s removable cover is sublimely soft to soothe your senses.

Naturally Cuddly

With GOLS-certified Melofoam™ on the inside and GRS-certified eco-velvet on the outside, the Crinkle Cut Cuddler is good for you and the planet.

Our Promise

A tastier, more comforting world

Our partnership with Shake Shack is built around a shared commitment to high-quality, responsible design that feels as good as it looks.

“This collaboration allows us to extend a sense of comfort and delight into our guests' homes in a unique and playful way.”

- Jay Livingston, Chief Marketing Officer at Shake Shack

One-of-a-kind design adds a pop of playful dopamine decor

Planet-Friendly Foam

The squashably soft Melofoam™ inside the Crinkle Cut Cuddler is made by tapping sap directly from hevea trees in Sri Lanka. This zero-waste process allows the rubber trees to continue growing and absorbing CO2 post-harvest.

First 100 orders come with a side of Shake Shack fries!

Planet-Friendly Foam

The squashably soft Melofoam™ inside the Crinkle Cut Cuddler is made by tapping sap directly from hevea trees in Sri Lanka. This zero-waste process allows the rubber trees to continue growing and absorbing CO2 post-harvest.