A Bearaby Black Friday

Mindful Shopping
is the new black

Why don’t we do Black Friday sales? It’s because we’re committed to creating sustainable, high quality products in a socially and environmentally responsible way. We don’t rush our products, and we don’t rush you.



Less shopping, more resting! In 2022, we closed our pop-up shop and swapped shopping for resting, collecting minutes of rest to support donations to NAMI, the nation’s largest grassroots mental health organization.

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The Pause Edition


In a world that pushes us to rush, it’s up to us to slow down. In 2021, we invited visitors to pause, reflect, and share their feelings before making Black Friday purchases. We found that more than 30% of people feel tired, anxious, stressed, or overwhelmed on this busy shopping day.

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The Mindful Edition


Mindful shopping is the new black! In 2020, we released our Mindful Edition Black Napper with a built-in waiting period before purchase to encourage people to stop before they shopped — because impulse napping > impulse buying.

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