Planet Promise

World Circles World Circles

We believe in making as little an impact on the world as possible.

With every blanket we produce, every partner we work with, and every decision we make, we put the planet first. By leading change, it’s our goal to make the world a little cleaner, greener, and better for everyone.


Designed to be planet-kind

Sustainable Tree Napper
Bearaby Tree Napper

Tree Napper

Tree’s a Cloud

Our planet-loving TENCEL™ Lyocell is silky-soft with a luminous finish. It’s sourced from Austria, where it’s farmed in a natural and sustainable closed-loop process. This sustainable star relies on natural rainfall to grow, and uses 90% less water than traditional fabric. It’s also silky-smooth and ex-tree-mely snuggly. What’s not to love?

Woven from renewable Eucalyptus Wood pulp
A clean, closed-loop process
Silky-smooth and cooling

Material Cotton Napper
Bearaby Cotton Napper

Cotton Napper

From harvest to home, and back again

Our buttery soft, long-staple cotton is farmed in India, using 90% less water than conventional farming methods. It’s OEKO-TEX® STANDARD 100 and Fairtrade International certified, which means it’s kind to the planet, to those who grow it, and to those who use it. Our cotton doesn’t release microplastics that end up in oceans.

Buttery soft, like your favorite t-shirt

Material Velvet Napper
Bearaby Velvet Napper

Velvet Napper

From Trash to Treasure

Our exceptionally cozy, luxuriously soft and rich velvet is 100% sustainable. It’s made from recycled marine plastic, which is spun and brushed into our super-soft signature fabric. Each Velvet Napper keeps 900 plastic bottles from polluting our oceans. It’s a feel good fabric in every possible way!

Ecovelvet removes 900 plastic bottles from the ocean
Luxuriously soft and luminous

Material Melofoam
Bearaby Melofoam


Foam is where the heart is

Our responsive, GOLS-certified Melofoam™ is a satisfyingly squashy foam made from rubber tree sap. It's tapped directly from the tree, collected in coconuts, and gently steamed to form a responsive, airy foam that soothes the senses. The trees continue growing and absorbing CO2 post-harvest, and once worn down, the natural Melofoam™ decomposes in soil in just six weeks. Melofoam™ creates tension-melting support in our Hugget knot pillows, Cuddler body pillows, and Cuddling bolster pillows.

Plant-based and biodegradable
Satisfyingly squashy
GOLS-certified organic!

Material Terraclay
Bearaby Terraclay


Made from the Earth. Good for the Earth.

Our naturally therapeutic Terraclay™ is designed to help melt away tension where you need it most. A sustainable, biodegradable alternative to glass or plastic beads, it provides the calming, gentle weight in our Bearabuddies weighted plushies and Dreamer weighted eye mask. Terraclay™ also naturally retains heat and cold, which is why we’ve used it to create sustainable alternatives to conventional hot and cold packs with our Calmer neck wrap, Snuggler bottle, and Lounger lap pad.

All-natural and biodegradable
Naturally therapeutic
Retains heat and cold


The Seal of Approval

Seal of Approval

We’re not shy about our sustainability efforts – but don’t just take our word for it.

Check out our certifications from trusted third party organizations, and discover how we weave sustainability into every part of our business, from loom to lap.

GOTS logo


The Global Organic Textile Standard is the independent gold standard of organic textile processing. This certification means our fibers meet top ecological and social standards, spreading kindness at every stage of the supply chain. The Bearaby seal approves.

FSC logo

FSC Certification

The Forest Stewardship Council certification means that our materials meet strict standards to protect the forests, and the animals and people that depend on them. The Bearaby seal performs a little dance.

Global Recycled Standard logo

Global Recycled Standard

The Global Recycled Standard certification means that we employ responsible social, environmental, and chemical practices, minimizing our environmental impact. The Bearaby Seal flaps its tail.


The Lifecycle of a Napper

closed loop

Closing the loop

By making products that are good for you and for the planet, we all sleep better at night. We weave sustainability into every step of the supply chain, from loom to lap.


The natural way to sleep well

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