Home / Blog July 09, 2024

2 min read

Bearaby x Shake Shack: Meet the Crinkle Cut Cuddler

Meet your forever fry! To celebrate the joy of comfort food and comfort naps, we’ve teamed up with Shake Shack to create a fry-shaped version of our Cuddler body pillow, designed to delight your senses and your style.

Bearaby x Shake Shack Crinkle Cut Launch


The Crinkle Cut Cuddler is a fry-shaped edition of our ultra-huggable body pillow!

Made of plant-based Melofoam™, this uniquely cuddly body pillow comes in a removable, washable eco-velvet cover in a french fry yellow hue.

The first 100 Crinkle Cut Cuddlers come with a side of Shake Shake Crinkle Cut fries! 

Did you know?
National French Fry Day is celebrated annually on the second Friday (or “fryday”) of July!

We’re partnering with fellow NY-rooted brand Shake Shack to bring their iconic Crinkle Cut fires to a new dimension with the Crinkle Cut Cuddler: a fry-shaped edition of our ultra-huggable body pillow.

This joyfully stylish pillow is made of all-natural, GOLS-certified organic Melofoam™ — because we believe that comfort food and comfort bedding are at their best when made with the best ingredients and materials!

Comfort Meets Crinkle

The Crinkle Cut Cuddler is more than a unique conversation starter: its playful zigzag design, lush eco-velvet cover, and supportively soft inner Melofoam™ make it a standout home decor piece and a functional addition to your sleep setup.

Soft, Squashy Support

Body pillows like the Crinkle Cut Cuddler are designed to support your joints, neck, and back to relieve pressure, melting away tension and helping you rest easy. These extra long pillows come in a variety of shapes and sizes to suit your sleep style!

The Crinkle Cut Cuddler measures 42” x 7.5”, making it a good fit for use as an I-shaped body pillow. I-shaped body pillows are typically used for extra support while back sleeping or side sleeping. Our Crinkle Cut Cuddler’s ergonomic design allows it to mold to your body and adjust to many resting positions, whether you’re sleeping through the night or lounging on the couch!

If you’re looking for a C, J, or U shaped body pillow, our longer, adjustable Cuddler body pillow might be a good fit.

French Fry Pillow from Bearaby

Dopamine Decor

As the space where we rest, recharge, and reconnect, our homes often make a big impact on our daily mood. Choosing to fill your home with the colors, shapes, and textures that bring you the most joy — otherwise known as “dopamine decor” — can be a great way to set yourself up for brighter days.

We dreamed up the Crinkle Cut Cuddler to be a playful pop of functional dopamine decor, with its one-of-a-kind zigzag design and deep golden yellow hue.

Whether you prefer a maximalist room with lots of bright colors, a neutral color palette with bright accents, or anything in between, the Crinkle Cut Cuddler adds an element of texture and structure while creating truly comfortable cozy corners.

Savor the Snuggles

Like everything we make, the Crinkle Cut Cuddler is designed to be good for you and the planet, too. The inner pillow is made of our naturally soft, GOLS-certified organic Melofoam™, which provides squidgy support that doesn’t fall flat.

The cover is made of our plush eco-velvet (100% recycled polyester), which has a sublimely smooth texture with a lush, luminous finish.

To keep your Crinkle Cut Cuddler snuggly for many naps to come, we recommend washing the removable cover cold with mild detergent and tumble drying low. Do not bleach.


Sometimes there’s nothing cozier than snuggling up with your favorite food and your favorite napping companions! We recommend pairing the Crinkle Cut Cuddler with an order of Shake Shack treats for the ultimate fryday night in. Just don’t forget the ketchup!