Bearaby Encouraged Shoppers to “Stop Before you Shop” This Black Friday in the Hopes of Inspiring Rest and Relaxation Bearaby’s “Weight Out Black Friday” campaign aimed to encourage shoppers to catch some ZzZs instead of scoring deals. November 29, 2022 Updated on November 04, 2025 2 min read Bearaby’s “Weight Out Black Friday” campaign aimed to encourage shoppers to catch some ZzZs instead of scoring deals. Share on Facebook Opens in a new window. Tweet on Twitter Opens in a new window. Pin on Pinterest Opens in a new window. Bearassentials This Black Friday, Bearaby closed its doors and asked shoppers to “Stop Before You Shop.” Over 187 hours of rest were collected across the country - from California to Massachusetts. For every minute of rest collected, Bearaby donated to NAMI, the National Alliance on Mental Illness, in order to support their helpline during one of the most stressful days of the year. Did you know?30% of shoppers feel anxious, stressed, and overwhelmed during Black Friday. Ever since the start of the modern Macy's Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday season. But with the bustle comes added anxiety, stress, and overwhelm. For over two years, Bearaby has been researching the impact that Black Friday has on our mental health. That’s why this Black Friday, we doubled down on our mission to create a calmer, more comforting world by closing our doors and swapping shopping for some well-deserved rest and calm. Take the Weight Off At our pop-up location in the heart of New York City’s West Village, we presented a subtle invitation in the form of a cozy, blanketed bench, inviting folks to stop and sit a moment during the busiest shopping day of the year. While other stores calculated sales, we closed our doors and collected rest through a sensory restometer that measured the amount of time people spent pausing on our bench. Amongst the waves of crowds, we placed a violinist nearby to further inspire shoppers to drop their bags, close their eyes, and take the weight off. Stop Before You Shop To further highlight the importance of mindfulness over Black Friday weekend, we extended the experience to Bearaby.com, encouraging a “stop before you shop” mentality. Visitors found our homepage blacked out, with a live meter that measured rest across the country. We encouraged visitors to take a break from the dizzying madness of Black Friday sales with interactive eye exercise that provided a soothing moment of calm on an otherwise chaotic day. The Season of Giving After Black Friday, we collected exactly 187 hours, 42 minutes and 49 seconds of rest from over 11,000 people and donated to NAMI, the National Alliance on Mental Illness, in order to support their helpline during one of the most stressful days of the year. At Bearaby, we firmly believe that when you take care of yourself, you can take better care of others, and we’re grateful to have been able to extend the campaign further and shine a light on the importance of our collective mental well-being. Written by: Bearaby Staff Writers Bearaby’s staff writers are a dynamic team of word-nerds and napthusiasts, dedicated to writing evidence-based articles on current trends in sleep health, mental health, and sustainability.
Bamboo vs Silk Sheets: Which is Better for Sleep and Skin? [2026] Choosing between bamboo and silk sheets? Bamboo offers budget-friendly, cooling relief for hot sleepers, while silk provides unmatched friction-free luxury for curly... Read more 7 min read
Linen vs Bamboo Sheets: Making the Right Choice for Your Bed Torn between linen and bamboo sheets? Discover how they differ in feel, cooling, durability, and sustainability to find the perfect fit for... Read more 9 min read
How Bamboo Temperature Regulation Keeps You Cool All Night Waking up sweaty? Bamboo sheets use hollow fiber channels to wick moisture 40% faster, reduce bed humidity by 50%, and keep you... Read more 8 min read
All About Duvet Covers: What They Are and Why Your Bed Needs One A duvet cover slips over your insert like a pillowcase, protecting it from stains and oils while letting you refresh your bedroom... Read more 7 min read
How Bamboo Grows: The Science Behind Its Incredible 91cm Daily Growth Ever wonder how bamboo grows 91cm in a day? Explore the science behind its 60-day growth window, its "sleep, creep, leap" cycle... Read more 9 min read
Hypoallergenic Bedding Guide: Sleep Better Without Allergies in 2026 Hypoallergenic bedding typically offers better moisture management and temperature control, creating an environment where allergens are less likely to flourish. It's a... Read more 10 min read
Bedtime Routines for ADHD Adults Who Experience Racing Thoughts Tame ADHD racing thoughts with a "slow landing" routine: use brain dumps, brown noise, and sensory comfort to transition from daily stimulation... Read more 5 min read
Bamboo vs Egyptian Cotton Sheets: Which Actually Feels Better? Choosing between silky bamboo and crisp Egyptian cotton? This guide breaks down the ultimate bedding battle. Discover why bamboo excels in moisture-wicking... Read more 6 min read
